Beringea, the largest venture capital firm in Michigan, has announced that they have invested $3.2 million in InSkin Media. InSkin is a British digital advertising company that will use the investment to bolster their mobile format and expand internationally.
InSkin launched in 2009 and is known for creating an innovative online advertising format that wraps around video players and websites. InSkin’s technology lets advertisers track the way that users interact with their websites.
?It?s still up for debate whether InSkin sets up its own U.S. office or partners with an existing American company,? stated Beringea chief investment officer Trevor Hope in London.