Facebook subsidiary and photo social network Instagram is now going after third party apps that have the words “insta” or “gram” in their names. Instagram updated the Instagram Brand Guidelines to restrict the use of Instagram’s logo along with the “insta” and “gram” names. The company said that they made the changes because it may suggest that Instagram endorses or sponsors third party apps, but it does not.
Instagram sent an e-mail to Luxogram saying that the use “insta” and “gram” is harmful to their brand.
“While we encourage developers to build great apps with Instagram, we cannot allow other applications to look like they might be official Instagram applications or endorsed or sponsored by us,” said Instagram in the note. “As we hope you can appreciate, protection of its well-known trademarks is very important to Instagram. For example, it has always been against our guidelines to use a name that sounds or looks like ‘Instagram’ or copies the look and feel of our application.”
Instagram said that it is important that app developers create their own distinctive branding for their apps and only use Instagram’s trademarks as authorized. Instagram said that they would offer a “reasonable time” to fix the app name.