Today Facebook announced that Instagram now has video recording features. The video feature will let you record clips at up to 15 seconds and it includes creative filters that made Instagram photos famous. Facebook acquired Instagram for $1 billion in April 2012.
“Video is a complex medium … it’s hard to edit, it’s hard to manage, it’s hard to upload,” stated Instagram co-founder Kevin Systrom. Around 16 billion photos have been shared on Instagram since launching in 2010. Instagram is also seeing 1 billion likes per day and they have hit 130 million people use the service per month.
This new feature competes directly against Twitter’s Vine service. Twitter Vine lets you share clips at up to six seconds. Instagram also launched a tool called Cinema. The Cinema feature lets you stabilize shaky videos so that your videos look much better. Video on Instagram is available now on Android and iOS.
Introducing Video on Instagram from Instagram on Vimeo.