Intel Corporation (NASDAQ:INTC) is launching a new “Intel Cloud Technology” marketing campaign with a focus on cloud computing. Intel is going to offer details to customers about the Intel chips that are used to power servers.
“Strengthening awareness of the quality, features and impact of Intel technologies within (cloud providers’) infrastructure highlights the challenge competing vendors and architectures will have,” stated Intel marketing director Raejeanne Skillern in an interview with Reuters.
Intel’s cloud technology campaign is an expansion of a deal that Intel made with Amazon Web Services last year to provide the specs about the different kinds of Intel chips that are used in services offered. Rackspace, Virtustream, and a few other data center service companies are also working with Intel on the cloud marketing campaign.