International Business Machines Corp. (NYSE:IBM) has announced today that they have acquired Xtify, a cloud-based messaging tools service that enables organizations to improve their mobile sales, engage customers with personalized offers, and drive in-store traffic. The terms of the deal was undisclosed.
“The premise is simple: mobile content and promotional offers are far more useful when delivered directly to consumers at the right time. Relevant and actionable offers are key to mobile marketing success,” stated Xtify CEO Josh Rochlin. “Xtify’s mobile messaging capability combined with IBM’s analytics and cloud infrastructure will provide marketers with global reach and an arsenal of rich content to influence and inform increasingly mobile consumers.”
As part of the acquisition, IBM will be able to extend their mobile capabilities to digital marketers across all industries from retail to financial to the public sector.