At the SmarterCommerce Global Summit 2014 conference in Tampa, Florida, International Business Machines Corp. (NYSE:IBM) has announced a digital marketing platform that includes capabilities that were acquired through the Silverpop deal. This platform is called IBM ExperienceOne, which is a rebranding of its Enterprise Marketing Management Suite. ExperienceOne is available on the cloud, on-premise, or through a hybrid environment. ExperienceOne also includes capabilities acquired through Sterling Commerce, Tealeaf, Coremetrics, Unica, DemandTec and Xtify.
?Smarter Commerce is about helping clients continuously reinvent themselves around the customer experience,? stated Craig Hayman, General Manager of Industry Cloud Solutions at IBM. ?IBM ExperienceOne provides a secure and simplified portfolio ? including innovation from more than 1,200 partners ? to help clients design and deliver more valuable customer engagements. With cloud, on premise and hybrid options, IBM ExperienceOne quickly scales to engage every customer in the moment while protecting their privacy.?
IBM ExperienceOne is built on best practices working with more than 8,000 organizations worldwide. ExperienceOne delivers a set of pre-defined engagement solutions delivered with IBM consulting services and powered by WebSphere Commerce.