International Business Machines Corp.(NYSE:IBM) today announced a definitive agreement to buy Dublin, Ireland based The Now Factory. The Now Factory is a privately held analytics software company that works with communications service providers (CSPs) for delivering customer experiences and driving new revenue opportunities.
“The Now Factory’s innovative solutions are all about enabling quick insights for better business results in the highly competitive telecommunications landscape,” stated The Now Factory CEO Tom Morrisroe. “As part of IBM, we can now extend our technologies to a broader range of clients to help them uncover new, untapped growth opportunities, and achieve tangible business value from big data and analytics.”
CSPs can use The Now Factory software to gain insights into their customers by analyzing business and network data. CSPs can provide enhanced quality of their service to customers by managing negative experiences and network outages. The Now Factory software can also help CSPs better understand how a subscriber interacts with cloud-based services like mobile applications. CSPs can use The Now Factory software to analyze customer usage of 3G and 4G LTE data services and identify high volume pre-paid subscribers. By using this data, users can convert high volume pre-paid subscribers into post-paid accounts.
This acquisition is subject to customary closing conditions and is expected to be completed by Q4 2013. The Now Factory will be rolled into IBM’s Software Group.