Intuit Inc. (INTU) Buys Level Up Analytics

Posted Oct 23, 2013

Intuit Inc. (NASDAQ:INTU) has acquired Mountain View consulting firm Level Up Analytics.  Level Up is known for their data science, analytics, and big data services.  The terms of the deal were undisclosed.

This deal is known as an “acqui-hire” and is the fifth one that Intuit made this year.  All 14 of Level Up’s employees are joining Intuit, including 3 founders and 11 scientists/architects/engineers.

Level Up Analytics clients are spread across financial services, advertising, mobile, payments, and social networking.  Level Up Analytics will help build data products for Intuit’s 45 million customers.  Intuit has a lot of big data that is based on individual purchases and spending habits.

[Source: TechCrunch]