The iPhone owner loyalty is declining. Many people who said that they would definitely or probably buy another iPhone is decreasing. According to research from Strategy Analytics, they found that 88% of U.S. iPhone owners are likely to buy another Apple smartphone. This is a decrease from 93% last year. In Western Europe, the total is now 75% and is down from 88% in 2011. Apple is adding new customers, but the negative press is causing a decrease in consumer interest for the devices.
“There is no doubt that Apple is continuing its success in retaining existing user base while attracting new customers,” stated Strategy Analytics Director of User Experience Practice Paul Brown. “However, negative press prompted by a perceived lack of recent innovation by Apple has meant we are starting to see some growth in the number of previously highly loyal consumers who are now reconsidering whether or not they will purchase a new iPhone for their next device.”
Many iPhone owners are switching over to Android. Android is now commanding a 67% market share in Europe, which is up from 51% from last year.