Jawbone has announced the Up24, which is a fitness bracelet that supports Bluetooth and can wirelessly connect to your phone. The Up24 costs $150 and you do not need to plug your the bracelet into your phone every time to sync it. The $130 Jawbone Up requires you to connect the bracelet to the phone. The Up24 has the same size as the Jawbone Up. The Up24 has 7 days of battery life and has an identical design. The Up24 is available in black and orange. The Up24 does not have a screen to see your steps or miles in order to be unobtrusive.