Jennifer Lopez and Brian Lee Launch Teeology

Posted Jul 13, 2012

Brian Lee and Jennifer Lopez have partnered to launch a t-shirt e-commerce website called Teeology.  The website will offer a basic t-shirt line that starts at $20 and will have limited edition styles that start at $29.  Erica Zohar (American Groove) and Jeff Marin (JEM Sportswear) will be on the team at Teeology.  Lee previously worked at LegalZoom.  He also launched ShoeDazzle with Kim Kardashian and The Honest Company with Jessica Alba. [TechCrunch]