Jim Wolf has been homeless, dealing with poverty, and was an alcoholic for decades since returning from home after service with the U.S. Army. In this video that was filmed in September 2013, Wolf volunteered to receive a make-over. He got a haircut, a beard trim, and new clothes.
Now he is scheduled to receive housing and started attending Alcoholics Anonymous for the first time. This video is part of Dove’s “evolution” ad series and was put together in partnership with Rob Bliss Creative and Degage Ministries. Degage is a charity that works with veterans that are dealing with complicated issues.
This video was released in honor of Veteran’s Day.