Jon Favreau Saves $3 Million In Advertising By Posting Cowboys & Aliens Trailer On Twitter

Posted Feb 8, 2011

Actor and movie director Jon Favreau decided to post a video trailer of his new movie Cowboys & Aliens on Twitter instead of shelling out $2-$3 million for a Super Bowl ad spot. Favreau has 900,000 followers and it was made a trending tweet. Not a bad way to save money, Favreau.

In case you missed the spot or you’re not in the US market, here’s the Cowboys & Aliens link: than a minute ago via Echofon