Jony Ive is the creative genius at Apple that came up with the design for the company’s hardware and software ideas for products like the iPhone, iPad, iPhone, iMac, and MacBooks. Ive’s creatively was most recently applied in the creation of iOS 7. Ive has designed a new Leica rangefinder camera, which will be auctioned at the Product (RED) charity event. Ive designed this camera with fellow industrial designer Marc Newson.
The custom Leica shooter is derived from the Leica M digital millimeter full-frame camera, which features a full format CMOS sensor, a high-performance processor, and Leica’s APO-Summicron ?M 50-millimeter f/2 ASPH lens.
The camera’s body was created using anodized aluminum, which Ive is known for using. It has many small, laser machine holes that the Apple MacBook Pro line is known for using for speaker grills.
It took about 85 days to create the Leica camera. Newson and Ive went through 561 models and created 1,000 prototype parts.
Sotheby’s will be auctioning the camera on November 23rd. In the past, Ive and Newson also partnered in the creation of solid 18-karat rose gold Apple EarPods to benefit The Global Fund.