Based in Seattle, Washington, Julep is a company that sells nail polish, bath products, skin products, and makeup online. The company has raised $10.3 million in their latest round of funding led by Andreessen Horowitz. Julep also sells a subscription service where users can receive a box containing a curated selection of Julep goodies.
The company launched 52 new beauty products and 186 nail colors in the past year and a half according to VentureBeat. The company uses social media for their marketing. Since they have a low overhead, it enables them to focus more of their resources on rolling out new products every month.
Julep was created by a former Starbucks executive named Jane Park. The company launched nationwide last year on QVC and Sephora. This is the company’s second round of funding. It will go towards development into a new line of cosmetics. Maveron Venture Partners participated in the company’s first round of funding and participated in this round also. Troy Carter (Lady Gaga’s manager), Precedent Investments, Will and Jada Pinkett Smith, Roc Nation (Jay-Z’s investment company), Western Technology Investments, and Version One Ventures also participated in this round.