Kenshoo Raises $12 Million

Posted Nov 3, 2012

Back in August, I interviewed Kenshoo’s Senior Director of Product Marketing Todd Herrold to learn more about how Kenshoo optimizes Facebook ads for their clients.  Yesterday Kenshoo announced that they have raised $12 million in a new round of funding.

This round of funding was from late-stage investment company Tenaya Capital with participation from previous investors Sequoia Capital, Sequoia Growth Fund, and Arts Alliance.  Now Kenshoo has a total of $30 million in funding and their valuation has tripled since the last round in 2010.

Kenshoo has three different services: Kenshoo Enterprise (search marketing and online advertising), Kenshoo Social (brand engagement and measurable performance), and Kenshoo Local (first and only local SEM platform).  Kenshoo manages over $3 billion annually in search engine marketing with over 1.5 billion search marketing impressions delivered per day.

Their clients include Kayak, Expedia, Facebook, Tesco, Travelocity, Sears, and Starcom.  Kenshoo will be using the funding to continue their growth and expand to key geographic markets.