Kia Motors Corporation (KRX:000270) recently held a media launch event to unveil the 2014 Soul electric vehicle, which will be released in select markets in 2014. An all-electric version of the Soul is a natural extension to one of Kia’s best-selling vehicles. Kia Motors Corporation (KRX:000270) will be revealing more details at the upcoming U.S. auto show. Kia will reveal the power train, range/MPGe, packaging, and go-to-market strategy there.
“Eco-consciousness already comes standard on the all-new Soul with 85-percent of its materials able to be recycled at the end of its lifespan, and the Soul EV will further demonstrate Kia’s engineering capabilities as well as our commitment to producing vehicles with reduced environmental footprints,” stated Kia Motors Corporation (KRX:000270) executive director of product planning. “The Soul has always been a terrific choice for drivers in urban environments, and the all-new version’s blend of technology, refinement, style, improved dynamics and value has allowed us to create a car that is as efficient as it is fun to drive.”
Kia was named as one of the Best Global Green Brands by Interbrand. Kia is only one out of three auto brands that increase U.S. sales in each of the past four years.