Kinetic Social has raised $18 million in Series B funding led by Blue Chip Venture Company. Kinetic Social is a social data and advertising technology company. This round of funding will be used to build on Kinetic’s momentum on the big brand focused social advertising marketplace. Kinetic Social will be focusing heavily on technology enhancements and product extensions that are associated with its software-as-a-service offering. Kinetic will continue to develop new technologies that are connected with the company’s Facebook and Twitter partnerships.
“It an honor to receive this vote of confidence from our investors,” stated Kinetic CEO and co-founder Don Mathis. “Social data-based marketing is the most effective channel for brands to reach their consumers and engage them in a meaningful way, and this investment is both a validation of that opportunity as well as of Kinetic Social and our model.”
In a related transaction, Kinetic Social completed the second and final phase of its management led buyout (MBO) that is associated with the founding of the company in 2011. The remaining ownership interest of the legacy shareholders connected with the spin out were purchased by management and new investors.