King.com started to air TV commercials for their hit mobile game, Candy Crush, in Japan. King.com’s ads are starring actress Mikako Tabe. King.com is the first mobile gaming company outside of Japan to advertise on TV there. The TV ads seem to have helped King.com because the game Candy Crush Saga jump from below the top 100 rankings to number one on Wednesday. The game also went from number 83 to number 23 most downloaded games on Android on December 4th.
Here is the ad airing in Japan:
This is not King.com’s first TV ad. The company also put an ad on The Hallmark Channel for Pet Rescue Saga during the airing of A Dog Named Christmas:
[Source: Serkan Toto/VentureBeat]