Klout is a social media analytics company that can measure a user’s influence across their social networks. The Klout score ranges from 1 to 100. Klout has announced a new service called Klout for Business today. Klout For Business gives large-scale brands a way to understand how people influence each other on social networks.
By using the Business platform, brands can use the service to identify individuals that can help get their name out to the community.
“Businesses will be able to look at an easy-to-read dashboard that tells you, at-a-glance, whether you are engaging your influencers on the networks where they are most actively exerting their influence and on which Klout Score ranges you could stand to amp up your efforts. Most importantly, Klout can tell you which topics your audience influences others on, helping you maximize your content efforts to drive consideration for your brand,” said Klout on their blog.