Kodak Announces EasyShare Sport, PlaySport, and PlayFull

Posted Jan 4, 2011

Eastman Kodak Company (NYSE:EK) announced several new products today: the EasyShare Sport waterproof camera, the PlaySport mini-camcorder, and the Playfull camcorder.

Kodak EasyShare Sport
The Kodak EasyShare Sport point-and-shoot waterproof camera is a 12 megapixel that will cost less than $100. This camera works underwater for up to 10 feet. The EasyShare does not have optical zoom, but it has digital zoom. The LCD on the back is about 2.4 inches. It will be available in spring 2011 for $79.95 and can be bought in white, gray, red, yellow, and blue.

Kodak PlaySport
The Kodak PlaySport mini-camcorder is waterproof up to 10 feet and is shock resistant. The PlaySport records at 1080p, 2-inch LCD, and is loaded with EasyShare software that makes it easy to share on Twitter and Facebook. Other features include autofocus, fast face tracking, and different shooting modes. The PlaySport is available in spring 2011 for $179.95. You can buy it in black, red, green, white, and aqua.

Kodak PlayFull
The Kodak PlayFull can record full HD 1080p and take 5 megapixel stills. The device is loaded with Kodak sharing software to quickly edit videos and share them on Facebook/Twitter. The PlayFull has B&W, sepia, high saturation, 70’s film, face tracking, electronic image stabilization, and on-camera photo editing. The PlayFull will be available in spring 2011 in silver, blue-silver, purple-silver, and blue-black for $149.95.