When I heard about SealTale, I thought “been there, done that.” SealTale is Korea based widget startup that presented at the TechCrunch50 conference. SealTale allows bloggers to quickly create widgets or grab one from the company’s library. Then the blogger can stick it on their blog to show what types of brands or products that they are interested in.
When clicking on the seals that are embedded on a blog, it flips over to show RSS feeds of the posts from other blogs that have seals with the same tags. This way blogs can share traffic with each other. Sounds a lot like webrings that were popular in the 1990’s. The back of each widget also has a targeted ad contained within them. This is how they would make money.
Personally I could see this take off in Korea, but not as much in the United States. Only because “professional” widgets are not common on U.S. based websites. A lot of those that have widgets on their MySpace profiles prefer very flash and glitter-covered widgets. I don’t really like using widgets on anything so I don’t see myself using SealTale.