Kraft Foods Launches Social Network, uPumpItUp With Mandy Moore As Spokesperson

Posted Feb 19, 2008

Kraft Foods (NYSE:KFT), the Northfield, Ill.-based food and beverage company that owns brands like Crystal Light, Chips Ahoy!, Hand-Snacks, Jell-O, Kool-Aid (ohhh yeahhhh!), etc. started their own social network called uPumpItUp.  The site is chaired by pop singer and actress, Mandy Moore.

uPumpItUp’s objective is to help women balance their lives.

“We all struggle with finding time for ourselves between family and friends and work and all those other obligations and we neglect ourselves,” stated Moore.  “Having that sense of balance in life between personal and all that other stuff is kind of essential to leading a happy life,” said Moore.

Registering for the site is easy.  Below is a screen shot:

There are four main features: Express Your Unique Style (fashion), Connect With Others (networking), Get Inspired (health), and Explore Your World (talents/adventure).

Mandy Moore isn’t the first pop star to start her own social network.  Last November, Kylie Minogue started a social network for her fans.