Last.fm has announced on their blog that the radio feature on mobile apps and home entertainment devices will be going ad free and subscriber-only. Last.fm Radio will remain free on their website in the U.S., U.K., and Germany. Last.fm Radio will also remain free on Xbox Live and Windows Mobile 7 phones in the U.S., U.K., and Germany.
“On the Last.fm website an ad-supported, free-to-listeners model is what supports our online radio services in the US, UK and Germany. In other markets and on emerging mobile and home entertainment devices, it is not practical for us to deliver an ad supported radio experience, but instead, we will migrate to what we believe is the highest quality, lowest cost ad-free music service in the world,” said Last.fm on the company blog.