Laurence Fishburne has revived the role of Morpheus from “The Matrix” in a 90-second Super Bowl ad that is promoting the K900 luxury sedan. Fox is charging $4 million per 30 second ad. ?Take the blue key and go back to the luxury you know. Take the red key and you?ll never look at luxury the same again,? said Morpheus in the ad. The commercial will be airing on February 2nd during the Super Bowl.