Lee Clow Stepping Down From TBWA, Man Behind The Mac vs. PC, 1984, and Think Different Apple Campaigns

Posted Oct 30, 2009

TBWA is the company behind a bus billboard that snows when being sent a text message. TBWA was also the company behind the Taco Bell chihuahua. One of TBWA’s biggest clients is Apple Inc. (NASDAQ:AAPL), whose account was managed by Lee Clow.

Clow will be stepping down today from day-to-day activities but he definitely left his mark with Apple as he leaves the company. Clow was behind the concepts for the Apple “1984” commercial that aired during the Super Bowl in January 1984, the Think Different campaign in 1997, the silhouette iPod dancers, and the recent Mac vs. PC ads. Duncan Milner will be filling in for Clow as he is an executive creative director at Apple and previously worked for TBWA.

However Clow will remain on board at TBWA as the chief creative officer of the Media Arts Lab. Media Arts Lab was created in 2006 specifically to serve Apple as an agency that creates culture rather than just commercials.