LinkedIn Acquires Gmail Plugin Company Rapportive

Posted Feb 22, 2012

Rapportive is one of my favorite plugins for Gmail. Essentially what it does is replace Google Ads with the social profiles of your e-mail contacts on the right side-bar of Gmail. The social profiles include LinkedIn, Facebook, Twitter, Picasa, Tumblr, AngelList, etc. LinkedIn has acquired Rapportive today.

When Rapportive was working with LinkedIn, they got to know the team very well. They found an overlap in their visions as well. Rapportive started two years ago “on accident.”

“A company, at its core, is a set of beliefs united by a vision. When we founded Rapportive, we had one simple belief: we would build software that you don’t have to remember to use. Our software would be an intrinsic part of the tools you use every day. It would be there when you want it, and out of the way when you don’t,” stated Rapportive CEO Rahul Vohra.