Around two-thirds of LinkedIn Corp (NYSE:LNKD) users are outside of the U.S. Soon these users will be able to read ads in their own language. LinkedIn announced new targeting filters for advertisers that includes the ability to surface ads based on a user’s preferred language.
Brands will be able to specify the audience for each post in their feed — for example, companies can set a post to show up for only U.S. readers vs. readers in India. In the past, users that visit a company page would come across all posts from that company, regardless of language or relevance.
Of the 3.5 million companies that have pages on LinkedIn, the “majority” are also outside of the U.S. The new advertising features are launching on LinkedIn today.