LinkedIn Hears User Complaints, Pulls Profile Photos from Ads

Posted Aug 12, 2011

LinkedIn “pulled a Facebook” recently and used profile photos in ads on the professional social network, and the users got angry. Now the site is recoiling from the backlash and changing the in-house ads program to keep users’ photos out of it. As PC Mag reports, the entire fiasco stems from a privacy policy change LinkedIn made in June, which allowed the company to collect data from users’ profiles and use it in social ads.

The social ads feature was turned on by default when it was introduced, forcing users to actively opt out instead of being given the option to opt in. The changes were announced via blog posts, but LinkedIn users were not directly notified.