Livefyre is a popular commenting platform that has acquired social curation company Storify. Livefyre lets millions of users to share, tweet, and post news stories that they find on the web.
Livefyre has over 400 customers including CBS, The Wall Street Journal, and The New York Times. Storify makes it possible for news websites and brand names to tell stories on the web using social media. Storify lets users create embeddable collages of tweets, photos, and videos from across the web. Around one million publishers, government agencies, and brands use Storify.
“Acquiring Storify made perfect sense,” stated Livefyre founder and CEO Jordan Kretchmer. “Livefyre powers social media and user engagement on the largest media properties and brands on the web. Storify also delivers a unique and vital curation tool for journalists and editors at many of those same companies.”
Livefyre and Storify customers will be able to easily manage their social media content from one location. Storify will remain as a standalone product. The terms of the acquisition are undisclosed.