Lyft is an Austin, Texas based car rental startup company that is known for putting furry pink mustaches glued onto the front of their vehicles. Lyft was very active at the South by Southwest conference.
Lyft has raised $7.5 million in funding from Mayfield, K9 Ventures, and Forerunner Ventures. The company currently operates in San Francisco and Los Angeles. Thousands of people are given a “lyft” per week.
The Lyft app lets passengers request a pickup. From there, a friendly driver will arrive in several minutes.