Machinima is a content company that is considered the number one video entertainment network for gamers. Their channel includes gameplay, videos, trailers, live streaming, etc. The cuts are impacting around 20 of the company’s 200 employees, mostly in the programming department. None of the senior executives were affected. A Machinima spokeswoman said that the company will continue to make hires in key areas including sales, marketing, and product.
The company recently hired former Yahoo! ad sales executive Debbie Menin as the VP of partner development and TV networks at the company. Machinima was top company in October among all of the multichannel networks operating on YouTube according to comScore with 35 million unique visitors. The job cuts affected programming because the company has streamlined operations in that area. One of Machinima’s major investors is Google.