Magnetic acquires Cognitive Match

Posted May 29, 2014

Magnetic is a digital ad technology platform that has announced it has acquired Cognitive Match. Cognitive Match is a dynamic creative optimization and site retargeting provider. The combined solution gives marketers the ability to apply Magnetic’s search data to dynamic creative.

“Magnetic is one of the largest aggregators of intent data, and the addition of Cognitive Match means marketers can now build an ad in real time by assembling thousands of individual elements based on product feeds, keywords, audience intent, or just the weather or location,” stated James Green, CEO of Magnetic. “This acquisition combines creative optimization with our programmatic platform so that marketers can personalize ads at scale.”

Magnetic and Cognitive Match partnered on campaigns for over two years. The Cognitive Match team will be joining Magnetic across New York, San Francisco and London, effective immediately.