Mahalo president Jason Rapp is stepping down from the company. Rapp did not indicate what he will be doing next, but he will remain at Mahalo as a board adviser. Mahalo first launched as human-powered search engine in 2007, but now the company is known for making how-to videos for the Apple App Store. Rapp previously worked at IAC and The New York Times. Below is a memo from Rapp as shared by AllThingsD:
I?m writing to let you know that I?ll be leaving day-to-day operations at Mahalo. (I?ll remain a board advisor and significant shareholder, so I won?t be too far away.)
I joined two years ago to help my friend Jason Calacanis turn his business around; and with your help we most definitely have. Consider the evidence: over 30 apps in the store, 1.4 million installs, 25 million monthly video views and a 9-show YouTube deal ? that plus a killer team of engineers, designers and video preditors prove we are well on our way to re-inventing educational and instructional content. Or in other words, changing peoples lives. I?m super proud of your accomplishments, not to mention a bit sore after completing my first 6 XFitDaily workouts.
The company has never had a clearer path or brighter future (plus a new name!) and for that reason it?s the perfect time for me to step back and pursue my next adventure.
Keep pouring passion into your work ? it shows. (I read our customer feedback everyday and so should you. When we do great work it makes a difference in people?s lives.)
Mahalo and see you Inside,