Mahalo President Jason Rapp Steps Down

Posted Sep 5, 2012

Mahalo president Jason Rapp is stepping down from the company.  Rapp did not indicate what he will be doing next, but he will remain at Mahalo as a board adviser.  Mahalo first launched as human-powered search engine in 2007, but now the company is known for making how-to videos for the Apple App Store.  Rapp previously worked at IAC and The New York Times.  Below is a memo from Rapp as shared by AllThingsD:


I?m writing to let you know that I?ll be leaving day-to-day operations at Mahalo. (I?ll remain a board advisor and significant shareholder, so I won?t be too far away.)

I joined two years ago to help my friend Jason Calacanis turn his business around; and with your help we most definitely have. Consider the evidence: over 30 apps in the store, 1.4 million installs, 25 million monthly video views and a 9-show YouTube deal ? that plus a killer team of engineers, designers and video preditors prove we are well on our way to re-inventing educational and instructional content. Or in other words, changing peoples lives. I?m super proud of your accomplishments, not to mention a bit sore after completing my first 6 XFitDaily workouts.

The company has never had a clearer path or brighter future (plus a new name!) and for that reason it?s the perfect time for me to step back and pursue my next adventure.

Keep pouring passion into your work ? it shows. (I read our customer feedback everyday and so should you. When we do great work it makes a difference in people?s lives.)

Mahalo and see you Inside,