When you search on Google Maps for restaurants, apartment complexes, bars, etc. you will find reviews on the places that users submit. MapQuest will be taking a similar approach, but will be powered by Yelp reviews. Out of the deal, MapQuest gets more local content and Yelp gets more traffic. It’s a win-win. Yelp receives a lot of traffic, but their core visitors live and work in Silicon Valley.
MapQuest will also have sports news integrated into the personalized local version of the map website. MapQuest has released a BlackBerry-version of the site and will be releasing an iPhone app in the near future. MapQuest’s personalized local version of the site has received 3.3 million unique visitors thus far. MapQuest as a whole receives about 48 million unique visitors.
MapQuest Local already aggregates videos from Truveo, news from Topix, Events by CityGuide, weather from WeatherBug, movies from Moviefone, sports from Topix, used car listings from AOL Autos, City’s Best for things to do, classifieds from Zaango, and pictures from Flickr. Using all these widgets, it’s hard to tell whether the site is actually MapQuest or not.
AOL acquired MapQuest for $1.1 billion in December 1999. Yelp has raised $31 million since starting in 2004 from Max Levchin, Bessemer Venture Partners, Benchmark Capital, and DAG Ventures.