Marketing Analytics Company MarketShare Raises $32 Million From Elevation Partners

Posted Apr 14, 2011

Private equity firm Elevation Partners has invested $32 million in marketing analytics company MarketShare Partners. This is a follow-on investment that Elevation put into MarketShare two years ago. MarketShare’s analytics tools allows companies to find out which of their marketing investments are working for online or in-store sales. MarketShare’s has used some of their capital to acquire smaller start-ups like MarketingNPV and JovianDATA. They plan on using this investment for strategic acquisitions and to expand in Europe and Asia. [paidContent]