Mattel Launches Social Media Campaign For Ken To Get Back With Barbie

Posted Feb 4, 2011

I think @BarbieStyle and I are perfect for each other. If you do too, vote YES for her to take me back on!less than a minute ago via HootSuite

Mattel’s Ken doll is turning 50 years old and now the plastic man wants to win his girl Barbie back. Mattel had Ken and Barbie break up on Valentine’s Day in 2004. Mattel has planned a social media campaign to get some attention for their plan to get the two plastic dolls back together again. Mattel launched a Facebook and Twitter account for Barbie and Ken along with a complementary website: