MaxPoint Raises $8 Million To Help Advertisers Target Specific Neighborhoods

Posted Mar 7, 2011

MaxPoint Interactive has raised $8 million in an investment round led by Madrona Venture Group. MaxPoint uses point-of-sale data to segment the U.S. into 34,000 different neighborhoods based on the characteristics and interests of the people that live around there. MaxPoint has raised a total of $11 million. [paidContent]