Mazda Motor Corporation (7261) Mazda3 Will Get ‘Mazda Connect’

Posted Sep 24, 2013

Mazda Motor Corporation (TYO:7261) has announced that the new Mazda3 (Axela in Japan) will have the new next-generation car connectivity system, Mazda Connect.  The new Mazda3 with Mazda Connect will go for sale starting this autumn.  Mazda has developed a new Human Machine Interface (HMI) based on their unique Heads-Up Cockpit concept.  The new HMI creates an environment where the driver is consistently look at the road ahead.

One of the functions built into the Mazda Connect is access to the Aha by Harman web content platform.  Mazda is the first auto company to strike a global licensing deal with Aha.

“Partnering with Aha on a global basis is a big step for Mazda in delivering on its commitment to offer customers all over the world new dimensions of driving pleasure and convenience by safely connecting them to the internet while behind the wheel.” David Slump, HARMAN’s Executive Vice President and President of Automotive Services, said, “The service we provide to our customers offers consistent display and operation of a huge variety of content. We are very pleased that people are coming to appreciate the safety benefits of this system,” stated Mazda’s general manager of the product division Ryuichi Umeshita.

Aha offers access to over 40,000 cloud-based audio and information presets*4 such as Internet radio, podcasts, and audiobooks.  It also offers access to Facebook and Twitter feeds.