Media6° is an up and coming New York-based start-up company. Media6° uses social graph data to provide marketers with target audience information. Media6° recently raised $9 million Series A, led by U.S. Venture Partners. Other investors include Coriolis Ventures and Contour Venture Partners. Several angel investors also participated.
?Media6° creates fully customized audiences for advertisers based on currently available advertiser data,? stated Joe Doran, CEO of Media6°. Prior to starting Media6°, Doran worked at Microsoft Inc. (NASDAQ:MSFT) as the General Manager of AdCenter.
Media6° has several patent pending algorithms that have a focus on connecting existing customers to potential consumers within a social graph.
?Media6° is revolutionary. It is the first company we have seen to tap the potential of social data for advertisers,? stated Tim Connors, General Partner of U.S. Venture Partners. ?The early work with 30 alpha and beta customers since April points to the enormous promise of Media6° and the work that Joe and the team have undertaken.?
Tim Connors and and Ted Maidenberg of U.S. Venture Partners will be joining the Board at Media6°.
2. Media6° Press Release