Method is a Toronto-based CRM company that has raised $3 million led by Klass Capital. The company plans to use the funding to redesign their platform and to make their service compatible with bookkeeping software like Wave, FreshBooks, Intaact, and Xero. Method currently works with Intuit QuickBooks.
Method has thousands of users in the U.S. and they are hoping to expand into South America, Europe, and Asia after raising this round. The company has around 25 employees and the company appeals to small-and-medium-sized businesses that do not want to learn new systems as their needs change.
“What we do is we allow non-developers to create and customize apps using drag-and-drop building blocks rather than code,” stated Method CEO and founder Paul Jackson. “So if you think of a small business, rather than layering on another app on top of their many apps to solve problems, they can just customize an existing screen or an existing process in their existing CRM. We feel this allows them to be more agile and more efficient, since we allow them to have a system that adapts to them.”
Method has been around for several years, but this is the first time that they have raised capital from an outside source. The company is going to release several new products including apps in the first half of 2013.