T-Mobile US Inc. announced on Thursday that their MetroPCS prepaid wireless business has doubled the number of markets that they are based in. This increases the intensity of rivalry against Leap Wireless. MetroPCS merged with T-Mobile less than three months ago and Leap Wireless is owned by AT&T. MetroPCS can use T-Mobile’s national network to expand their brand into more places.
The new markets includes 13 metro areas where they will compete against Leap Wireless. MetroPCS has expanded their coverage to a potential customer base of 150 million people from 100 million.
“We plan to arrive months in advance of AT&T and go right into the places where those Leap customers are who are hungry for something new and offer them something superior,” stated T-Mobile Chief Marketing Officer Mike Sievert.
For markets where T-Mobile and MetroPCS are both available, the companies will run separate stores in order to attract different customer types. Around 1,000 MetroPCS stores in new markets will be added by the end of this year. Eventually T-Mobile will shut down the MetroPCS network and move its remaining customers onto the T-Mobile network by 2015, according to Reuters.