Microsoft Corporation has acquired Netbreeze, an analytics company that has social monitoring tools. Microsoft plans to integrate Netbreeze into their CRM services. Microsoft made the official announcement at the company’s annual Convergence CRM/ERP conference in New Orleans. Microsoft did not reveal the financial details of the acquisition.
Microsoft is one of many companies that have acquired social media analytics companies recently. Oracle recently acquired Eloqua for $871 million and Salesforce.com bought Buddy Media for $689 million. Five months ago, Microsoft acquired marketing automation specialist company MarketingPilot.
“Netbreeze technology is unique in the way it combines modern methods from Natural Language Processing (NLP), data mining and semantic text analysis to support 28 different writing systems including German, English, French, Spanish, Russian, Arabic, Japanese, Traditional Chinese or Mandarin. This is a huge benefit over competing solutions that translate to a common language then analyze sentiment from there. Additionally, they offer their customers the ability to monitor a wide array of social channels including Facebook, YouTube and Twitter, as well as 6,000 online news websites, 18 million blogs and 500,000 message boards,” stated Microsoft Corporate VP Bob Stutz.