Microsoft Corporation and Urban Airship have partnered to create a push notification system on Windows 8 and Windows Phone 8. Urban Airship will become the preferred provider for push notifications. Urban Airship will provide a single codebase client library for Windows 8 and Windows Phone 8 applications.
By using Urban Airship, iOS, Android, and BlackBerry developers are able to broadcast notifications and target messages to their users to increase engagement with apps.
The Windows 8 and Windows Phone 8 solution is currently still in beta.
Urban Airship’s Windows features are expected to be available for developers in Q1 2013.