Microsoft Announces Discontinuation Of Zune To Focus On Windows Phone

Posted Oct 4, 2011

Microsoft Corporation (NASDAQ:MSFT) has officially announced the end of the Zune. According to a support article on the Microsoft page:

?We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.?

The company insists on consumers buying a Windows Phone 7 device for the Zune experience. The Windows Phone 7 devices have a Zune-like music and video player.