Microsoft Confirms Zune Brand Is Going Away

Posted Jun 5, 2012

You may have noticed that amidst all of the Microsoft E3 news, there was no mention of what is happening to the Zune. However Microsoft did announce that they were launching a new music service called Xbox music, which would run on the Xbox 360, Windows Phone, and Windows 8. Microsoft spokeswoman Melissa Stewart has confirmed that the Zune brand will be winding down so that the better-known Xbox brand will be used for entertainment services. Zune Music customers who created playlists using the old service will still be able to access them through the Xbox Music service.