Microsoft Corporation (MSFT) Drops The Price Of The Surface Tablet Due To Weak Demand

Posted Jul 15, 2013

Microsoft Corporation (NASDAQ:MSFT) has dropped the price of the Surface RT tablet by around 30% because of weak demand, according to Bloomberg.  The Surface RT tablet has been struggling to make a dent against the market-share dominated by the Apple iPad.  The cheapest Surface RT now costs $349 without a cover that can be used as a keyboard.  The same tablet with a keyboard included has been dropped to $449 from $599.

A version with double the memory without a keyboard has been dropped to $449 without a keyboard cover or $549 with the cover.  IDC reports that the Surface tablet saw around 900,000 unit sales in each of the first two quarters that it was made available on the market.

As part of an effort to consolidate several of Microsoft’s divisions, chief executive Steve Ballmer announced a management shuffle last week.  Microsoft now has four main groups: operating systems, devices & studios, applications & services, and cloud & enterprise.

[Image Credit: Microsoft Surface RT website]