Microsoft Ending Bing Cashback On July 30

Posted Jun 5, 2010

Microsoft Corporation (NASDAQ:MSFT) is getting rid of Bing Cashback on July 30th.  Bing Cashback is a program where advertisers bid for search ads and offered a percentage of sales back to users.

“In lots of ways, this was a great feature – we had over a thousand merchant partners delivering great offers to customers and seeing great ROI on their campaigns, and we were taking some of the advertising revenue and giving it back to customers,” stated Microsoft. “But after a couple of years of trying, we did not see the broad adoption that we had hoped for.”