According to Microsoft Windows CFO Tami Reller, the company will support the most popular apps in the Apple App Store within their own app store. However, Microsoft believes that the actual Apple iTunes software is not coming anytime soon. There are now over 60,000 apps in the Windows Store with about 250 million downloads.
“You shouldn’t expect an iTunes app on Windows 8 any time soon,” said Reller in an interview with CNN Money. “iTunes is in high demand. The welcome mat has been laid out. It’s not for lack of trying.”
Windows 8 PC and tablet users can still get iTunes by switching devices into “desktop mode.” This allows users to switch back to the traditional PC interface rather than the touch screen user interface.
Microsoft already has a Music app for Windows 8 devices that lets people organize their music. Reller acknowledged that iTunes is still more popular than their Music all though.
Some of the most recent apps that have been added to Windows 8 includes Twitter, MLB.tv, and ESPN. Microsoft also made improvements to built-in apps in Windows 8 like Mail, Calendar, Bing, and Video.
The Windows 8 Store is a digital distribution platform that can be used to provide listings for desktop applications certified to run on Windows 8. The Windows 8 Store is often compared to the Mac App Store and Google Play. Microsoft takes 30% of the sale price of Windows Store apps until sales reach around $25,000. Microsoft cuts their take to around 20% after that. Microsoft officially announced the Windows 8 Store on September 13, 2011 at the 2011 //Build/ Conference. The Windows Store is used as a platform for distributing traditional apps and Metro-style apps. Windows 8 Store supports developers from 120 countries and around 109 languages.