Microsoft Corporation Internet Explorer 10 on Windows 8 is not the first major browser to have a “do not track” feature built in. However it will be the first browser to have “do not track” switched on by default. Microsoft’s websites do not support the feature on their own websites yet, but they plan to cooperate with the industry, government, and standards organizations in the next few months.
The Digital Advertising Alliance will not be happy with this move because they struck a deal with the White House to honor “do not track” as long as it was not a default setting in a browser. Regardless of the default setting, Microsoft said that they hope users will choose to share their data with advertisers.